Proxima by Olivia is a brand identity I created as a reflection of my design approach. Bold, clean, and contemporary. The name is inspired by one of my favourite typefaces, Proxima Nova, a font I often gravitate towards for its versatility and modern aesthetic. The logo combines a strong, impactful wordmark with a softer, playful checkerboard backdrop, capturing the balance I aim for in my work: confident yet approachable. This branding represents not only my style as a designer but also my personal connection to typography and the foundations of thoughtful design.